Big brands want your opinions and are willing to pay for it!
In a nutshell..
Brands and companies always strive to improve themselves to generate more revenue. One of the best ways to improve themselves is to get the opinions of their ideal consumers. A few things companies want your opinion on include their products, marketing, packaging, and commercials.
If you think being a consumer research participant is easy, fun, and profitable – you’re only half right. During studies you’re responsible to actively participate. For example, if you’re participating in a Focus Group, this means voicing your opinion with others about a given topic and offering honest and thorough feedback.
Types of Studies:
- Focus Groups
- Shopping Studies
- Usability Tests
- Taste Tests
What do Research Studies actually pay?
This is the million dollar question! I wish we could say $400/hr for 8 hours a shot, but the truth is it varies depending on a number of factors. These factors can include your demographic (age/sex/location), the type of study (online survey vs. Focus Group), complexity, duration and more.
Do “I” have to pay?
Never! JMRS and our associates will never ask for a dime. If a market research company asks you to pay them they are trying to scam you. Please report them to the proper authorities. Since it’s your opinion that holds value, it will always be the company who pays you. You will typically be paid cash upon completion of the study you attend.
When can I participate?
Sometimes a couple months – sometimes the next day. It all depends if you fit the criteria the companies are seeking, your availability and more.
Is my personal information protected?